Prince William and Kate Middleton were ‘desperate’ to adopt Meghan Markle’s ‘last Hail Mary,’ according to experts.
In a recent interview with Express UK, pop culture expert Nick Ede made this claim.
“100% I think they’ve really changed over the last four years since Harry and Meghan started to use social media in a really strong way when they were part of the Royal Family,” he was quoted as saying.
“William and Kate, or their team, jumped on that bandwagon to really establish the fact that social media has this strong way of having an authoritative voice while also creating your own narrative.”
“So using it as a way for people to express themselves, getting journalists to report from their social media, and basically giving people an insight into their lives in a very controlled way, allowing them to use their own narrative rather than anyone else’s.”
“I think they were probably a little bit scared of social media,” he admitted of the royals’ previous approach to Instagram.
“I believe the monarchy is archaic in many ways, and their approach to changing with the times has always been slower and less progressive than brands or other people.”
“I believe they’re starting to think of the Royal Family as a brand now.” And Kate and William, as the future king and queen, as this power couple.”
“As a result, they must consider how to truly engage a target audience, whether Gen Z or Millennials.” In a very strong and strategic way, as well as other users.”
“I think it took them a long time to catch up and understand that social media is actually a really strong communication tool if used properly,” he added before concluding.