Game-Changer Alert: AdSense for Search (ADS) Sites Get Site-Level Approval

Exciting news awaits AdSense users! In our continuous pursuit of optimizing revenue generation, we are thrilled to introduce a refined approach to AdSense for Search (AFS) and Programmable Search Engine (ProSE). Commencing March 4, 2024, this streamlined method promises enhanced efficiency in site approval processes, providing a cleaner and fairer advertising network.

Streamlined Site Approval Process:

To leverage the revenue potential of AFS on a new site, users must now seamlessly integrate the site into the Sites tab within their AdSense account. This initiates a meticulous verification process, confirming ownership or content modification capabilities. Additionally, a thorough review ensures the site’s adherence to AdSense Program policies and Google Publisher policies. Upon completion, the site is marked as “Ready,” enabling the display of AFS ads.

AdSense for Search: Enhanced Monetization with Streamlined Site Approval Process

Staged Implementation for Smooth Transition:

Recognizing the importance of a smooth transition, we are introducing this change in stages:

Automatic Inclusion of Existing Sites:

For users currently monetizing with AFS, existing sites will effortlessly appear in the Sites tab of their AdSense account. Until August 30, 2024, users have the opportunity to submit these sites for approval, ensuring uninterrupted ad displays during this interim period.

Submission Deadline:

Users not submitting their sites for review by August 30, 2024, risk a pause in AFS ad serving until successful approval.

We appreciate your patience during this transition, as our goal is to uphold the integrity of our advertising network.

Navigating the Changes:

To assist you in navigating these changes seamlessly, comprehensive information on the new site-level approval process is provided. Learn more about how to add a new site to your AdSense sites list, ensuring a smooth transition and uninterrupted monetization opportunities.


As we persist in creating a clean, fair advertising network, these improvements signify a positive step toward enhancing the AdSense experience. Embrace the changes, submit your sites for approval, and unlock the full potential of AdSense for Search. Thank you for being an integral part of our journey to create a more efficient and user-friendly monetization platform. Your commitment fuels our drive for continuous improvement.


Q1: When does the new site approval process for AdSense for Search take effect?

A1: The streamlined site approval process begins on March 4, 2024.

Q2: How do I show ads via AdSense for Search on a new site?

A2: Add the site to the Sites tab in your AdSense account, undergo the verification process, and ensure compliance with AdSense Program and Google Publisher policies.

Q3: What happens to existing sites monetized with AdSense for Search?

A3: Existing sites will automatically appear in your Sites tab. Submit them for approval by August 30, 2024, to continue ad displays during the interim period.

Q4: What if I don’t submit my sites for review by August 30, 2024?

A4: Google will cease to serve AdSense for Search ads until your site is successfully approved.

Q5: Where can I find more information about the new site-level approval changes?

A5: Learn more about the changes and how to add a new site to your AdSense sites list on our official platform.


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