During the election campaign, the social media grew to become one of the highly effective tool sources for communication for the candidate of various events which has changed the traditional methods of campaigning.
In the previous couple of years, the candidates to influence voters, they used to hold corner meetings, door to door campaigns and drive in vans talking through loudspeaker.
The political events used to invest closely in print media to get coverage of political activities; they can now campaigning by social media, within no time.
Numerous mainstream political parties have employed services of social media professionals in order to attain out to the maximum variety of individuals for the forthcoming general elections.
All main political leaders particularly Pakistan Tahreek-e-Insaf (PTI) Chairman Imran Khan, Pakistan Folks’s Get together (PPP) Chairman Bilawal Bhutto Zardari and Pakistan Muslim League-Nawaz (PML-N) chief Maryam Nawaz are the common customers of Twitter and have an amazing following.
Nonetheless, PTI Chairman Imran Khan is the most popular chief on micro-blogging web site Twitter in Pakistan together with his followers reaching around 8.03 million. Hence his tweets’ likes attain 1000’s inside a few minutes. Maryam Nawaz comes second with more than around 4.73 million while Bilawal Bhutto Zardari has around 2.72 million followers on Twitter.
Equally, the three political events have official party accounts on Twitter as well on which PTI took the lead as its followers are around 3.53 million while PML-N and PPP have around 94,400 and 54,800 followers respectively.
Moreover, on Facebook too, the PTI is the most popular with 8.2 million followers while official PTI account has 5.8 million followers. Alternatively, Maryam Nawaz Sharif’s official page has 267,147 followers while PML-N’s Facebook page has 2.6 million followers.
Equally, PPP’s official web page on Fb has over 195,663 followers whereas Bilawal Bhutto Zardari’s Fb followers are 156,655.