Prince Harry and Meghan Markle recently got called out by experts for taking part in deadly money making strategies.
This claim has been made by the chairman of Reputation Management Consultants, Eric Schiffer.
During his interview with Newsweek, he was quoted saying, This is another clever way to extend their brand in ways that align with the affinities of Gen Z and younger Millennials
But in many ways, its dangerous because its getting to the point where its borderline a department store mentality, where theyre looking for every possible extension of how they can apply and monetize.
He also went on to comment on the overly commercial nature of their endeavours.
I think theyre getting to the point where it could be deadly from a brand perspective because it will start to raise questions of their true intent and alignment with some of these causes that are part of the rollout.
So for instance, how much do they really care about the ethical alignment of investment or is this about a paycheck?