The departure of Prince Harry and Meghan Markle from the royal family has created a vacuum in the palace that must be filled.
Since they became more likable, the pair played an important part in catering to younger generations.
However, their departure means that Prince William and Kate Middleton must now fill the gap with their new social media campaign, their YouTube channel.
According to royal author Omid Scobie on the Heir Pod podcast, the Duke and Duchess of Cambridge want to maintain a “personal bond” with their younger fans, as Prince Harry and Meghan did.
“I think Kensington Palace have really shied away from calling it a re-brand of sorts but this is clearly a very obvious attempt, at the very least, to seem within reach, a bit more personal, more accessible.
“This is a side of the Cambridges I think we’ll see more of over the current years ahead.
“When we look at the current line up of working Royals, it is slim.
“Above them are very big boots to fill, so really it’s up to the Cambridges to keep that personal connection with the public, not just in the UK but around the world.
“Harry and Meghan left quite a big void when it came to reaching out to younger audiences.
“And I think that it’s now up to the Cambridges to really try and reach that – and I think modernising their social media presence is certainly a good start.”